Google’s Pixel 6 points are inflicting a disaster of belief


Google’s Pixel 6 is a wonderful smartphone, among the finest Google has ever made. It fixes up points we’ve seen in older Pixels, from outdated and weak {hardware} to boring designs. All issues thought of, it’s nice — and our evaluations say so. On the identical time, the Pixel 6 and Pixel 6 Professional have come below hearth from each critics and followers alike since its launch. Over on the r/GooglePixel subreddit, there are various who would chafe on the concept of somebody having expertise with the Pixel 6, whereas outstanding reviewers like Marques Brownlee (MKBHD) again them up.
From the place I sit, it’s not that the Pixel 6 is a nasty telephone — evaluations say as a lot, my private expertise aligns, and my colleague Andy Boxall gives a extra measured tackle the difficulty from a person perspective. It’s an excellent telephone, and it does what it says it’s purported to do, with little criticism on my finish.
Google Pixel 6. Andy Boxall/Digital Traits
“It’s actually potential that Google is having widespread high quality management issues, however it isn’t one thing I’ve seen straight (anecdotally, my Pixel 6 overview items have been positive),” Avi Greengart, from Techsponential, informed Digital Traits over e mail. “Nonetheless, even when the Pixel 6 is bulletproof, it nonetheless should deal with a market that leans closely Apple and Samsung, and, in Europe, is inundated with low-cost competitors from Chinese language manufacturers.”
Nevertheless it’s additionally the case that these bugs — community points and battery drainage most prominently — do exist and have been documented by a rising variety of reviewers and customers. That’s going to work in opposition to Google if not addressed quickly.
Updates can nonetheless flip issues round
Andy Boxall/Digital Traits
It’s not simply Pixel telephones which are having a tough time, however Android 12 telephones usually. The Verge attributes this to a mix of the brand new platform and the tight deadlines engineers face. They might be proper — we already know Google is engaged on Android 12L and Android 13 as we communicate.
The corporate’s December replace, which was purported to repair many of those points, now has a tentative January 17 launch date. Positive, it could not have the perfect word-of-mouth protection proper now, however Google is normally good at pushing out bug fixes that squash software program points. And many of the points with the Pixel 6 proper now are software-related.
The Pixel 6 remains to be an vital telephone for Google’s {hardware} ambitions and Android as an entire in so some ways. The corporate understands that it may possibly’t simply push out revamp after revamp earlier than every bombastic announcement begins to sound hole — as we noticed with its forays into messaging apps. If Google manages to easy out these tough edges quickly and push out a message that resonates with prospects — each those that are positive and people who really feel burned — then it nonetheless has an opportunity to show the general public notion of the Pixel 6 and Pixel 6 Professional round.
“It’s nonetheless early days to say how shoppers accepted (or not!) the system because it has been on sale for a really quick interval,” IDC senior analysis supervisor Marta Pinto informed Digital Traits over e mail. “[The] Pixel 6 collection is a leap from the earlier Google Pixel iterations and never simply one other replace. It breaks from the previous when it comes to design, but in addition when it comes to elements, and opens the door to an entire new way forward for Google Pixel units. Saying this, being the primary of a “true” flagship, it’s a studying system in lots of senses: Not simply when it comes to buyer acceptance, but in addition when it comes to advertising and marketing and product positioning, since Google is now aiming to compete with totally different gamers as OnePlus, Samsung, or Apple, and that brings the sport to a unique degree.”
It’s not simply Google’s pores and skin within the recreation. Based on Pinto, the producer making the Pixel 6 right into a win would assist its provider companions, all of which might be comfortable to see a brand new selection within the high-end market to interrupt up the Apple/Samsung duopoly. If profitable, there might even be second-order results.
The Pixel 6’s selection of processor, for instance, would release Qualcomm chips for different Android manufacturers and assist keep away from the chip shortages that occurred final yr. “Even when this primary ‘true’ flagship from Google shouldn’t be a blockbuster, for positive it’s a new period for Pixel units, and there gained’t be turning again: Tthe new options aren’t going to be scaled again, the innovation is in movement and gained’t be reverted. Will probably be all the way down to advertising and marketing and steady work from Google and companions to pitch this new system to shoppers,” Pinto added.
A lot ado about nothing?
It’s value stressing once more that I personally have bought a Pixel 6, and it’s positive. There are some minor glitches, and the battery isn’t wonderful, however it’s nonetheless fairly good when not being burdened. The identical is true for my colleagues with Pixels, as it’s for different individuals if you happen to do examine the remark sections and Pixel subreddits. For many individuals, the Pixel 6 and Pixel 6 Professional are nice units they’re proud of. Sad individuals are inclined to make the loudest noise, in any case. But when Google does its job nicely with the following replace and saves the Pixel 6 from its dangerous status, the one means you’ll comprehend it succeeded is if you happen to don’t hear something in any respect.

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