PUBG wins the VMA’s first Metaverse Efficiency award


Korean pop lady group Blackpink gained the MTV Video Music Award for Greatest Metaverse Efficiency in PUBG Cellular. The class had over 320 million votes, in line with MTV, and the group’s digital live performance, Blackpink: The Digital, garnered probably the most votes.

MTV launched Greatest Metaverse Efficiency as a brand new class to the VMAs final month to honor the digital concert events that have been held in video video games in recent times, particularly on account of reside in-person concert events getting postponed or canceled altogether as a result of COVID-19 pandemic. On the time, an MTV spokesperson instructed ITK (by way of The Hill) that the community moved to incorporate the class within the awards after seeing a rise in artists interacting with followers by gaming — an achievement Fortnite can take probably the most credit score for because of the Astronomical live performance by Travis Scott in 2020 — to not point out as an try to attract in youthful audiences.
“We noticed the chance to spotlight and honor among the greatest, most impactful executions of this — and have a good time artists who’ve discovered artistic methods to make use of these areas — which led to the addition of Greatest Metaverse Class this 12 months,” the spokesperson mentioned.
5 different artists and teams have been nominated for this Greatest Metaverse Efficiency, together with Blackpink’s fellow Ok-pop group BTS for his or her efficiency in Minecraft (which streamed on YouTube), Ariana Grande for her Rift Tour live performance in Fortnite, Twenty One Pilots for his or her live performance in Roblox, Charlie XCX for additionally internet hosting a live performance in Roblox, and Justin Bieber for his efficiency on Wave, a digital actuality platform that hosts immersive interactive concert events by in style artists.

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